Start With Why

The DESTINATION Framework

Skills without a destination turn into procrastination.

This framework forces direction before effort.

1.Destination: Where is this skill supposed to take me?

Before learning anything, answer this in one sentence:

“I’m learning this skill so I can ______.”

Examples:

• “…build and ship my first app.”

• “…get my first paying client.”

• “…automate something I currently do manually.”

• “…grow an audience around a specific topic.”

❌ Bad answer: “Because it’s in demand.”

✅ Good answer: “So I can launch a simple product in 30 days.”

If you can’t finish the sentence → don’t learn the skill yet.

2.Problem: What problem will this skill help me solve?

Skills matter only when attached to a real problem.

Ask yourself:

• What frustrates me repeatedly?

• What do people around me complain about?

• What task feels inefficient, slow, or expensive?

Example:

• Skill: SwiftUI

• Problem: “Every idea I have takes too long to prototype.”

No problem = no urgency = no follow-through.

3.Output: What will exist after I learn this skill?

You must define a tangible output, not vague improvement.

Ask:

• What will I ship?

• What will I publish?

• What will I sell?

Examples:

• A landing page

• A demo app

• A tool I use personally

• A video series

• A paid service

If there’s no output, you’re just consuming.

4.Minimum Skill Set: What’s the least I need to learn?

This prevents overlearning.

Ask:

• What is the smallest version of this skill that lets me create the output?

• What can I ignore for now?

Example:

• You don’t need “iOS mastery”

• You need: navigation, basic UI, API calls

Learn just enough to move, not enough to feel smart.

5.Feedback Loop: How will I know if this is working?

Learning without feedback is guesswork.

Ask:

• Who will see this?

• Who can react to it?

• What signal tells me to continue or pivot?

Examples:

• Users signing up

• People commenting

• Someone paying

• You saving time/money

If there’s no feedback loop → motivation dies.

6.Leverage: Can this skill compound?

This is where scaling begins.

Ask:

• Can this be reused?

• Can this grow without me being present?

• Can this stack with another skill?

Examples:

• Coding + content = audience + product

• Design + no-code = fast MVPs

• Writing + AI = leverage

If the skill doesn’t compound, it’s just labor.

7.Exit or Expansion: What’s the next move?

Every skill path needs an escape hatch.

Ask:

• If this works, what do I do next?

• If it doesn’t, what did I gain?

Examples:

• Turn project into product

• Use experience to consult

• Teach others

• Pivot with insight instead of guesswork

This prevents “I wasted months” regret.

Before learning any skill, answer:

1. Where is this taking me?

2. What problem does it solve?

3. What will I ship?

4. What’s the minimum I need to learn?

5. How do I get feedback?

6. Does it compound?

7. What’s the next move?